In a recent discussion, marketing experts Kevin Adams of Predictive Online Marketing, Kris O’Connor of Chris O’Connor Marketing Gems, and Casey explored significant updates in the digital marketing landscape. They highlighted Google Search Console’s new video indexing reports, which inform users if their embedded videos are indexed by Google—a feature rolling out over the coming months. The team also emphasized the urgency of setting up Google Analytics 4 (GA4) before Universal Analytics is retired in 2023 to avoid data loss. They addressed the impact of content management systems (CMS) on Google search rankings, noting that as long as the code is properly structured, the choice of CMS does not affect rankings. Additionally, they discussed the discontinuation of the Google Business Profile app, urging businesses to manage their profiles directly through Google Search or Maps, and underscored the importance of structured data in plugins for SEO benefits.

Kris O’Connor shared her journey of growing a garage door company from scratch to $1.6 million in revenue by leveraging effective marketing strategies. She stressed the critical role of Google Business Profiles in driving business success, especially for service-based businesses. By consistently writing weekly blogs of 500 to 1,000 words, posting excerpts on Google Business Profiles with links back to the website, and including strong calls to action, she achieved significant increases in website clicks, impressions, and first-page rankings over a year. Kris advised that even the busiest business owners can attain these results by dedicating just one hour a week to their online presence, scheduling it like any essential appointment. She also highlighted the importance of promptly responding to customer reviews to enhance engagement and credibility.