Who Is Casey Watkins?

Casey Watkins is an accomplished SEO strategist, digital marketing leader, entrepreneur, and educator with a remarkable track record of over a decade in the digital marketing and web development industry. He is passionate about helping businesses thrive in the digital space by combining cutting-edge technology, innovative marketing strategies, and proven technical expertise.

Casey’s journey into digital marketing began in 2009 when he transitioned from working as a Windows Server Administrator to becoming a Website Developer. In his first year in this new role, he successfully optimized a small local business’s four websites, resulting in a significant improvement in their online presence. By implementing effective SEO strategies, Casey doubled the traffic to their websites within just one year, an accomplishment that cemented his interest and skill in search engine optimization.

In 2012, Casey co-founded smbSEO, a digital marketing agency focused on elevating small businesses through innovative SEO practices. Alongside his two partners, Casey worked tirelessly to help over 100 clients achieve substantial business growth, improving their online visibility and increasing their customer base. On average, smbSEO’s clients saw a 76% boost in their business performance, a testament to Casey’s strategic approach to digital marketing.

Driven by an entrepreneurial spirit, Casey launched Sith Marketing in 2017, a marketing firm dedicated to delivering measurable results for businesses in various industries. At Sith Marketing, Casey has demonstrated his expertise in creating scalable web architectures, designing custom WordPress solutions, and driving organic traffic growth. Through his efforts, clients have experienced a 45% increase in organic traffic and 99.9% uptime, ensuring their online presence is both effective and reliable.

One of Casey’s key strengths is his ability to integrate innovative technologies into digital marketing strategies. He has implemented AI-driven automation to streamline workflows and reduce workforce loads, enabling businesses to allocate resources more efficiently. Additionally, he has expanded Sith Marketing’s service offerings to include YouTube marketing, utilizing faceless videos, ads, and shorts to boost engagement and reach new audiences.

Casey’s leadership and vision were exemplified during his tenure as President of State of Search (DFWSEM) in 2024. Under his guidance, the organization achieved its most profitable year, increasing net revenue by an impressive 400%. He spearheaded initiatives to expand the group’s social media presence, growing its subscriber base by 75% and implementing targeted YouTube campaigns that significantly enhanced audience engagement and conference attendance.

Casey also excels at collaborating with cross-functional teams, including product managers, developers, and marketing professionals. He has successfully directed large-scale projects such as multi-site WordPress migrations, technical SEO audits, and content strategy development, ensuring alignment with business goals and maximizing return on investment. His ability to blend technical expertise with strategic thinking makes him a sought-after leader in the digital marketing field.

In addition to his professional accomplishments, Casey has made a name for himself as an educator and public speaker. He has shared his knowledge at events such as Dallas Interactive Marketing, Dallas SEO/SEM Specialists, and DFW WordPress Meetups, inspiring others to embrace innovative digital marketing practices. He also launched a YouTube channel, Aether Faith, in 2024, focusing on religious content. The channel has quickly gained traction, reaching over 800 subscribers within its first few months.

Throughout his career, Casey has remained committed to staying ahead of emerging trends and technologies. His dedication to continuous learning and innovation has allowed him to implement advanced SEO techniques, robust web security protocols, and data-driven strategies that deliver outstanding results.

Casey’s expertise spans a wide range of skills, including scalable web architecture, WordPress development, technical SEO, digital advertising, and user experience optimization. His holistic approach to digital marketing ensures that every project he undertakes is not only successful but also aligned with the client’s long-term objectives.

Casey Watkins is more than a marketer; he is a visionary leader who thrives on solving complex challenges, fostering growth, and empowering businesses to achieve their full potential in the digital age. Whether developing SEO strategies, improving website performance, or leading teams to success, Casey consistently delivers exceptional value and transformative results.