In this conversation, Casey Watkins from Sith Marketing co-hosts alongside Kevin Adams of Predictive Online Marketing, introducing Craig Andrews, CEO of Allies for Me. Craig shares his personal journey, discussing his transition from engineering and marketing in the semiconductor industry to SEO and marketing consultancy. He reflects on how his career in tech led him to focus on conversion optimization, explaining his philosophy of creating environments where people want to buy, rather than aggressively selling. The conversation explores Craig’s method of offering “first-time offers” as a low-risk entry point for clients, which not only builds trust but filters out mismatches early on, ensuring mutually beneficial business relationships.

Additionally, Craig recounts his battle with a life-threatening case of COVID-19, which left him hospitalized for three months. He shares the humbling experience of learning to walk again, the invaluable support from his wife and team during his recovery, and the importance of building strong, sustainable teams in business. Throughout, Craig emphasizes the value of ethical marketing and long-term relationships with clients, driven by a deep understanding of their needs and concerns.