In this episode of “Marketing Chat with Casey and Kevin,” hosts Casey Watkins of Sith Marketing and Kevin Adams of Predictive Online Marketing welcome back guest Chris O’Connor from Chris O’Connor Marketing Gems. They discuss the recent Google “helpful content” update, noting that while some in the SEO community are concerned, they haven’t observed significant impacts on their clients’ websites. The trio emphasizes the importance of creating content for human readers rather than solely for search engine rankings. They also delve into the use of AI tools like Writer and Jasper for content creation, highlighting that while these tools can aid in generating ideas and headlines, it’s crucial to review and personalize the content to maintain authenticity and readability.

The conversation shifts to advertising strategies, particularly in the realm of Google Ads and the changing landscape of ad scripts and keywords. Kevin explains the complexities of adapting to new code bases for ad scripts and the evolving nature of keyword matching in ad campaigns. They also touch on upcoming marketing conferences such as the State of Search Conference and Pubcon, expressing enthusiasm for networking and learning opportunities. The episode wraps up with a light-hearted discussion about Super Bowl commercials and the cultural impact of major advertising events, illustrating the intersection of marketing trends and popular culture.