Tim Shane, a long-standing member of the DFWSEM board and President of the Better Business Bureau (BBB) in Louisiana, shared insights from his experience with BBB and his personal LLC, Shane Arts, which he has operated for nearly 30 years. He highlighted how BBB’s value extends beyond being just a plaque or sticker, emphasizing its digital impact and backlinking benefits. Tim also elaborated on his journey through the intricacies of the BBB’s structure across multiple states, including how he worked to establish trust signals for businesses, especially during the pandemic when scammers exploited the digital landscape. He’s currently focused on trust, truth, and transparency, using various platforms like Yelp, Google Reviews, and Trustpilot to enhance credibility for businesses online.

Shane shared insights about his background in the arts, using theater and emotionally intelligent performers in his digital marketing process. He pointed out the importance of structured, white-hat SEO, ensuring businesses understand the importance of trust signals. Additionally, he has built a team that leverages this philosophy to assist companies in rebranding and strengthening their online presence. His team is now focused on initiatives like Green Check AI, a tool that aggregates trust signals from various sources, helping businesses maintain credibility. Shane also spoke about the relevance of spelling and grammar in SEO and how scammers quickly exploit weak trust signals online.